Coffee with Glen, CEO of Brazzlebox
Throwback Thursday! Our original black and yellow logo. Everything was wrong with it… the font, the colors, the all CAPS. At the time it looked great but we knew we needed a softer logo with simple coloring. So we went green (had an orange one that came in close 2nd).
Always keep trying to improve your image and your brand. Being a singer/songwriter for many years (seems like a decade ago, oh wait…it was) the art of writing a song took many revisions to make it relevant to the time period and also relatable to the listener. The logo is one of the most fun projects to take on when you start your business and really one of the most crucial. Have it evolve if necessary but brand it heavy when you have your final cut.
I used http://www.logomojo.com a few times – easy to use, easy edits and very quick…a little unsolicited plug there!
Our national launch is approaching! More to follow soon.